Permalink to this Image | Gallery of Rachel's Works One Essay Response Nail Farkhatdinov | State University-Higher School of Economics, Moscow says: November 15, 2017 at 6:22 pm The role of colors in culture is rather specific. On the one hand, people do not think much about colors in their everyday life. On the other hand, they pay great attention to them when choosing such goods as clothes and home furnishings. When a stranger visits an alien culture s/he understands that his/her color perception is rather different from the perception of those native to the culture. Natives pay attention to some colors and ignore others. Color perception becomes a part of tradition. These photos depict the variety of colors used by Guatemalans. Putting these photos together we can notice that sets of colors used in decorating clothes, buses, and buildings are rather similar, with the palettes of colors being extremely varied.. There are enormous gradations of red, blue, yellow on the clothes, the buildings, and to a lesser extent, the buses. These photos illustrate a link between traditional culture and globalization of cultures. We can see people in traditional clothes, but a similar color spectrum decorates the buses. Although vehicles are artifacts of modern civilization, the traditions of the Guatemalans transform them and they are assimilated in the structure of traditions. Buses decorated in this way, far from arousing discomfort in traditional people, become a part of their national culture thanks to this transformation. You must be a Rachel Tanur Memorial Prize applicant to submit an essay response.